In the past few days I've been working on a video for one of the songs on the EP, 'Summer Breeze', as part of my promotion strategies.
I know it's a strange time (beginning of November) to be promoting a song about summer, but I'm trying to sell it as a nostalgic track, the longing for summer feeling one has when it gets cold outside.
I was meant to have a proper promotional video for another song, 'Fall in Love', combining footage of me singing with clips from a short film a friend agreed to let me use, but he changed his mind and now, even though the video has been edited, I cannot use it.
Here is a short excerpt of what it would have looked like:
It's been a while since I have decided to publish at least a video every month. Looking at all the popular Youtube channels, it seems like a key factor in achieving and maintaining popularity is to constantly create content and put it out there. A Youtube channel such as https://www.youtube.com/user/DanielaSings (Daniela Andrade) updates with a new performance video every month, while Tiffany Alvord, another Youtube singer (https://www.youtube.com/user/TiffanyAlvord) posts 3 to 5 videos a months, which can be a mixture of music videos, vloggs (video-blog) and lyric videos.
I have several videos filmed ready to be edited, but they are all for tracks which will be on my future album. Right now I am promoting the EP, so I have to publish a video for a song on the EP.
'Lotus Flower' already has a video on Youtube, 'Cosmic Latte' has a video scheduled to be filmed at the end of the month at University of Surrey, 'Fall in Love' can't be used, with 'Let Go' I'm not quite happy. This only leaves 'Summer Breeze' as the video for this month.
Video editing took me 2 days, with a break and then another day for colour grading. I edit in Final Cut Pro X on my Macbook and use only the effects available within the software. As a future objective, it would be useful to look through the variety of plugins available for Final Cut and try out some of them, especially for the slow motion effect (Twixtor seems to be very well regarded on the internet, but I haven't tried it yet).
The video was put together from short clips of my summer holiday in Mallorca, this September. Not only I feel like it fits the song very well, but I think it's nice that I'll be able to look back and have some memories connected to it.
Before publishing the video, I had to design an eye-catching thumbnail for the video; I have noticed that videos tend to have more views since I've started using custom thumbnails for them. This feature is only visible though if your channel has the status of Youtube partner, which mine has had for a while. I am also trying out a new format for the title. Usually I do 'artist name hyphen song name'. This time I'll be using double dash and see if it makes any difference.
I have drafted a newsletter on mailchimp.com which I will be sending out tonight.
For the next video I will record myself playing piano and singing my song off the EP called 'Cosmic Latte' at University of Surrey. Since it's the university I graduated from this summer, I am used to the facilities there and I love their beautifully sounding Steinway piano in studio 1.
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